Cable nostalgia persists as streaming gets more expensive, fragmented

Streaming is overtaking broadcast, cable, and satellite. But amid all the cord cutting lies a much smaller, yet intriguing, practice: going back to cable. Cord reviving is when cord cutters, or people who previously abandoned traditional TV services in favor of streaming, decide to go back to traditional pay-TV services, like cable. There's no doubt that this happens far less frequently than cord cutting. But TiVo's Q2 2025 Video Trends Report: North America released today points to growth in cord reviving. It reads:Read full article Comments