Tech/SaaS September 21, 2025

The touchscreen MacBook rumors are never ending

Terrence O’Brien
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Analyst Ming-Chi Kuo took to X on Wednesday to claim that a MacBook Pro with an OLED touchscreen was expected to enter mass production by late 2026. Today Bloomberg’s Mark Gurman is following up to remind us that he was reporting on a touchscreen MacBook Pro way back in 2023. He confirmed Kuo’s timeline was correct. Since Gurman’s original story, the launch date has been pushed back from late 2025, to late 2026 or early 2027. Apple has traditionally been resistant to the idea of merging the iPad and MacBook lines, and still likely won’t do it completely. But according to Gurman iPad sales have begun to taper off, and customers increasingly expect touch-based interfaces, even on their laptops. This is in part because many Windows laptops now include touchscreens by default. So Apple is feeling the pressure to bring the two product lines more in sync with each other.

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