The Verge’s Guide to Amazon’s October Prime Day Event 2025

We’re anticipating deals on this year’s top tech products. | Image: Cath Virginia / The Verge The lead-up to Black Friday happens earlier each year, and nothing illustrates that trend more than the return of Amazon’s Prime Big Deal Days. For 2025, the two-day event starts Tuesday, October 7th at 3AM ET / 12AM PT, delivering stellar deals for Prime members through Thursday, October 9th at the same time. Yeah, it seems like July’s four-day Prime Day just happened, but we’re just happy that it’s just a two-day sale this time. Hopefully, that’ll be enough time for you to get started on early holiday shopping. We expect the early October Prime Day deals to mostly include Amazon-designed products, from Kindles and Fire TV streaming gadgets (as well as its TVs) to smart speakers. Once the event officially begins, it’ll be a who’s who of deals, featuring noise-canceling headphones, ereaders, laptops, gaming gear, and plenty of other Verge-approved products that are exclusive to Prime members. We’re excited to share them with you, and below, you’ll find a digest of our most relevant Prime Big Deal Days coverage. Here are 25 great deals you can snag ahead of Amazon’s fall Prime Day event How to sign up for Amazon Prime How to find the best deals during Amazon’s October Prime Day sale